When Feeling or Facts Take Over

Hi Leader,

This month is about one thing: Understanding the hidden patterns that control your sales conversations, the ones happening underneath the words.

Because when you can read:

• what the buyer’s nervous system is doing

• what your nervous system is doing

• and how both influence the moment

…you stop chasing deals.
You start leading them.

The benefit of that?

You become the person buyers trust fastest.
You become the person they think clearer around.
You become the person they follow without resistance.

You sell more…yes, but the deeper win is this:

You stop performing in your sales conversations and start directing them.
You stop reacting and start co-regulating.
You stop trying to be impressive and start being effective.

This edition is all about what happens when your natural tendencies, your emotional wiring or your analytical wiring, take the driver’s seat at the wrong time.

Today, you will learn how to:

• identify your own default style

• recognize your buyer’s default style

• spot the exact moment the two conflict

• and switch into the mode that moves the deal forward

This is the kind of mastery that changes careers, not just close rates.

But before we dive into the full breakdown, I want to give you a heads-up about something important.

This Friday I am teaching a live session on how to read a buyer’s nervous system in real time and lead the moment instead of reacting to it. If you have ever felt a conversation shift and could not explain why, this training will give you the clarity.

You will learn how trust is formed in seconds, what causes shutdown, and how to guide the emotional brain back into decision-making.
If this newsletter is landing for you, you belong in that room.

Join the webinar on Friday and learn how to lead the conversation the way top sellers do.

Now, let’s get into it.