Hi Leader,
December has a funny way of revealing who we really are.
Half the world is wrapping gifts.
The other half is wrapping up Q4.
And you are trying to hit a sales number while also pretending you have not eaten your body weight in peppermint bark.
(Holiday calories are like airport calories. They operate under their own rules. That is my official stance.)
Now, if you are reading this and thinking, “That is not me. I have every gift ordered, the spreadsheet updated, and my numbers (and calories) under control,” stay with me.
Because even if you are not responding to December chaos, your clients are.
Their bandwidth is tight.
Their brains are stretched.
Their nervous systems are doing the same holiday juggling act as everyone else.
And that is the part I love about this month:
December tells the truth.
It shows you how people actually think, decide, respond, and retreat when their capacity is low.
It is the clearest view you will get all year.
You see exactly:
how you sell under pressure
how buyers respond under pressure
and how fast your nervous system gives away the whole plot
And the buyer’s brain?
It always responds before their words do.
Let me show you.
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